UI/UX
MOTIGOAL
CASE STUDY PDF
SEMESTER
FALL 2016
CLASS
WNM606
Principles of UX
INSTRUCTOR
Joe O'Donnell
SEMESTER
FALL 2016
CLASS
WNM606
Principles of UX
INSTRUCTOR
Joe O'Donnell
DURATION
5 weeks
TOOLS
Sketch
Indesign
InVision
OVERVIEW
MOTIGOALS is a mobile app motivates the user to achieve their goals in life. Users will get scheduled inspirational quote notification to encourage and remind them of their set goals.
PROBLEM
College students find themselves hard to concentrate on their work. They tend to procrastinate and use social media instead.
SOLUTION
Provide a platform for users to plan and set their goals. Motivate them with inspirational quotes and let them compete with their peers.
RESEARCH
I interviewed 3 college students to identity the key problem. I used time-based analysis to record their daily schedule.
FINDINGS
They have difficult time to focus on their homework. They find social media more interesting and check on different social medias often when they are procrastinating.
TARGET AUDIENCE
College Students
Age 16—36
Students who need motivation
User Flow
INITIAL DESIGN
Following the identification of the key user flow, I sketched the initial solutions and shared with other designers. Then I put the key screens into clickable prototype and test with 3 users.
Clickable Initial Prototype
Sketch
REFINED DESIGN
After their feedback from initial user test, I reorganized the key flows and put more focus on one feature instead of multiple functions. Next I put the higher fidelity design into click-able prototype and test with 3 other users again.
Clickable Refined Prototype
Digital Rendition
USER TESTING
GOALS
Do users find it easy to add goals, check their goals, see their scores, share with friends and find the notification system encouraging?
METHOD
I conducted 4 usability field tests with other designers, instructing them to add goals, check their goals, see their scores, share with friends and get notifications.
FINDINDS
Participants were able to add their goals, but they find the notification box confusing with not clear buttons to the next step.
Clickable Prototype
FINAL DESIGN
ITERATION
After extensive user testing, I learned users are more engaged when they can get rewards from their contribution. To emphasis on the rewards, I added level systems and badges to the home screen. I also learned the notification box was confusing with different types of buttons on the same screen. Therefore I simplify the buttons which making it clear for user to understand.
The final design is a simple flow that allows users to add goals, check their goals, see their scores, share their scores with friends and get motivation from the notification quotes.
Final Design
FINAL SOLUTION
The final design is a simple flow that allows users to add goals, check their goals, see their scores, share their scores with friends and get motivation from the notification quotes.