MOTION GRAPHIC
CAR BLISS
CASE STUDY PDF
SEMESTER
FALL 2017
CLASS
WNM663
Advanced Topics
In Motion Graphics
INSTRUCTOR
Nikki Oettinger
SEMESTER
FALL 2017
CLASS
WNM663
Advanced Topics
In Motion Graphics
INSTRUCTOR
Nikki Oettinger
DURATION
6 weeks
TOOLS
After Effects
Illustrator
Audition
OVERVIEW
CAR BLISS is an app that help you to maintain your car. This is a concept video that promote CAR BLISS mobile app. I created this video from scratch, including script writing, voice over, conceptualization, storyboarding, illustrating and motion.
PROBLEM
Taking care of a vehicle is intimidating and sounds difficult. Some car problem does not surface immediately, which leads to constant guessing and worrying of the health of the car. People often tempted to skip or delay some routine car maintenance services. Or they just lost track of the maintenance schedule. However regular service is essential to keep the vehicles running safely, efficiently and prevent future big maintenance.
SOLUTION
Provide a platform to easily track the health of vehicles. And get notifications when it's time to perform regular maintenance services.
RESEARCH
The Car Care Council took a survey last year and found out that 84% of the vehicles inspected were in need of some kind of service or repair.
25% of cars had low or dirty engine oil
18% of air filters checked were dirty
18% needed new belts
17% had low coolant levels
16% needed new wiper blades
27% had low or contaminated washer fluid
13% had low or contaminated brake fluid
[ source: www.carcare.org/car-care-service-schedules/general-service-schedule/ ]
TARGET AUDIENCE
Older Car Owners
Age 16-40
People with little knowledge of auto mechanic
People who want to put less time on car maintenance services
USER FLOW
UI DESIGN
High Fidelity Design
CONCEPT VIDEO
Initial Storyboard
Final Storyboard
