APPROACH

Beach Hut Deli is a beach theme delicatessen. It gives customers a fun, relaxing home-away-from-home environment where they can hang out and chill. The new brand logo highlights on the beach lifestyle. My approach is to create a label system that can stick to different items. The inspiration comes from the pattern of surfing broad shorts. I integrate these patterns into the labels and add the grungy look to give off the relaxing beach vibes.