PACKAGING

AERO

SEMESTER

FALL 2014

CLASS

Packaging 4

INSTRUCTOR

Michael Osborne

TEAM MEMBERS

Liz Cruz

Tina Nguyen

Aisya Putri

Henni Tso

SEMESTER

FALL 2014

CLASS

Packaging 4

INSTRUCTOR

Michael Osborne

DURATION

15 weeks

TEAM MEMBERS

Liz Cruz

Tina Nguyen

Aisya Putri

Henni Tso

TOOLS

Illustrator

Indesign

Photoshop

Comping

OBJECTIVE

Design a new upscale store brand Aero under Target that competes against Williams Sonoma and Crate and Barrel.

APPROACH

Our goal is to have each family member enjoy the store experience of Aero. To achieve it we have created five store brands and four private labels that will satisfy everyone's need. We are targeting to newlywed couples that are forming new families and new homeowners.


AERO KITCHEN
AERO FOOD
AERO PETS
AERO BABY
AERO FITNESS

< MAIN

BACK TO TOP

NEXT >